Visit the hilltop village of Montecristi — the true birthplace of the 'Panama' hat — and sit with a master weaver as fingers fly over toquilla straw creating a superfino that takes months to complete. The rarest hat-making encounter on earth.
What to expect
The cobblestone town of Montecristi sits 35 minutes inland, crowned by a colonial basilica and the spirit of Eloy Alfaro, Ecuador's revolutionary hero. Inside a family atelier, a master craftsman unfolds the months-long story of a superfino hat: selecting fibres, soaking and splitting the straw, weaving in near-darkness for the finest consistent texture. You inspect the weave count under a loupe and — if you wish — commission a bespoke hat to be shipped home. The surrounding artisan market reveals tagua nut carvings, ceramics, and textile work equally worth collecting.
Good to know
Montecristi is 35–40 min from the pier — perfectly manageable for a half-day excursion. Arrange a private car and bilingual guide in advance. Superfino hats purchased on-site can be boxed and shipped internationally — confirm with the artisan. All-aboard is easily met with a morning departure.
Sail there
Luxury cruises that call at Manta (Quito) — book through us, the fare is identical and your concierge stays on your side.