Bari

Beats the shipCruise lines typically run a combined Matera + Alberobello full-day shore excursion at roughly USD 230-270/person. For Matera alone, booking the Pugliamare door-to-door tour direct at ~EUR 100 wins clearly on both price and intimacy (small minibus vs. full motorcoach). Honest caveat: Matera is a 1-hour drive each way and timing against all-aboard is tight, so if you only sail in for a short day, the ship's escorted transport does remove the risk of a missed-train scramble. With a normal 8-10 hour port day, book direct.

Beats the shipThe cruise line's combined Matera+Alberobello day runs ~USD 230-270/person; the equivalent direct combined tour (Pugliamare) is roughly half that. Book direct unless you want zero logistical responsibility on a short call. Alberobello alone is also a doable self-guided stop, but a licensed guide is what turns a pretty photo-op into an understanding of why these roofs exist — well worth the modest direct fee.

Beats the shipLines like MSC sell a Polignano caves boat excursion (often bundled with the Castellana Caves) at a meaningful premium per person. Booking the same caves-and-aperitivo boat direct with Pugliamare at EUR 35/person — or splurging on a private boat at ~EUR 300 for your group — is both cheaper and far more intimate (10-person open boat vs. a packed party vessel). Book direct; just leave yourself transfer time, as Polignano is a 30-40 min drive from the port.

Beats the shipCruise lines rarely sell a strong Bari-city walking tour because the old town is so close, and any ship transfer here is pure markup for a 10-minute walk. Skip the ship entirely for this one: stroll in yourself, or book a licensed local food guide direct for the orecchiette street and the basilica. This is the easy, low-risk, high-reward excursion to pair with a half-day elsewhere.

Beats the shipCruise lines seldom feature Castel del Monte (it loses out to the headline Matera/Alberobello combo), so there's usually no ship equivalent — which is exactly its appeal. Book the EUR 7 ticket direct through the official Aditus office and arrange a private driver-guide; you'll trade a few euros of convenience for a near-empty UNESCO monument. Best for repeat visitors or history lovers who've already done the Sassi.