Should You Do the Cowboy Stadium Tour?

The 90-minute guided tour gets you inside AT&T Stadium and behind the scenes: the field, the massive video boards, luxury suites, the locker rooms, and the press box. It’s well-organized and the guides are usually knowledgeable, but it’s still fundamentally a big corporate stadium tour. You’ll walk a lot, stand on concrete, and hear a lot about how expensive everything is. The scale of the building is genuinely impressive; the “wow” factor is real if you’re into sports or architecture. If you’re lukewarm on football, it can feel like a long 90 minutes.

Best time to go is fall or spring on a weekday morning. Summers are brutally hot and tours can sell out or feel miserable. Expect to pay around $35–$65 per person depending on whether you drive yourself or book a tour with round-trip transportation from downtown Dallas. The version that includes The Star in Frisco adds time and cost but gives you a more complete picture of the Cowboys organization.

Honest tips: Skip the official audio guide if offered — live guides are better. Book the earliest tour you can get; crowds thin out and the stadium feels bigger when it’s empty. If you’re short on time or money, just walk the exterior and visit the free team store instead. The full tour is only worth it if you actually like the Cowboys or really enjoy stadium architecture.