Renting a hanbok for a few hours is one of the most popular tourist activities in Seoul, especially around Gyeongbokgung and Bukchon. Expect to change into a full outfit (including shoes and accessories), get basic hair styling if you want it, and then walk around the palaces or traditional streets taking photos. It feels touristy but genuinely fun if you lean into it. The experience usually lasts 2-4 hours depending on the package. Staff are efficient; you'll pick your outfit from racks organized by size and style, get dressed quickly in shared changing areas, and be on your way. Crowds are the main downside - popular spots get packed with other hanbok renters on weekends.
Best time is spring (April-May) for cherry blossoms or autumn (October-November) for colorful foliage. Avoid summer if you hate humidity and winter if you don't want to layer long underwear under silk. Expect to pay around $25-55 per person for a basic 2-3 hour rental; add $10-20 for better fabrics, hairstyling, or longer times. Men's outfits are usually cheaper.
Tip: Skip the super cheap polyester versions and spend a bit more for a cotton or thinner silk blend - you'll be far more comfortable walking around all day. Also skip trying to do this at the most crowded palace entrances on weekends; rent near smaller sites like Deoksugung or just wander Insadong instead.