Should You Tour Cowboys Stadium?

The Cowboys Stadium tour gives you 75–90 minutes inside one of the largest and most expensive NFL venues in the world. You’ll walk through the massive concourses, stand on the sideline, sit in the owner’s box, and see the famous 108-foot video board up close. It’s a solid behind-the-scenes look at modern stadium engineering and Cowboys memorabilia. Expect a lot of stairs or escalators and decent crowds on weekends. The guide shares facts about construction costs, Super Bowl hosting, and quirky features like the retractable roof and artificial turf system. It’s interesting if you like sports infrastructure or are a Cowboys fan; otherwise it can feel a bit corporate and long.

Best time to visit is fall or spring on a weekday morning tour. Summers are brutally hot in Arlington and the indoor tour still involves walking outside between parking and entrance. Expect to pay around $35–$55 per adult for a standard self-guided or guided tour; add $15–25 if you want the premium field-level access option. Families and groups often choose the basic tour unless someone is a hardcore fan.

Tip: pick the earliest tour you can book to avoid the biggest crowds and have more time afterward in the area. Skip the official gift shop unless you really want overpriced souvenirs—nearby spots in Arlington are cheaper for generic Dallas merch. Wear comfortable shoes; you’ll cover a surprising amount of ground.