The Heineken Experience is an immersive visitor attraction housed in Heineken's oldest brewery in Amsterdam's city center, which closed production in 1988. Visitors explore interactive exhibits about the brewery's heritage, the brewing process, key innovations, and learn how to properly taste and enjoy Heineken beer, with tasting moments included throughout the tour. The experience offers various ticket options including rooftop access with views over Amsterdam, VIP behind-the-scenes tours, and combination packages with other city attractions.
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